“TIP’s
first Storage Study provided us with a comprehensive look at our position
in the storage market and gave us valuable insights into how customers
and investors perceived and value our products and services. Additionally,
the timely nature of the information allowed us to take proactive steps
and address several key business issues that were highlighted in TIP’s
research. Because this is a recurring study among specific audience categories,
we plan to use the TIP studies to do trend analysis and measure over time
the impact of programs we have put in place to address specific business
issues.”
Bob Winter,
Director of Market Planning and
Analysis, EMC
“TIP’s research has tremendous depth and offers CA unique insights in the Storage and Security Markets. They conduct indepth interviews with storage and security professionals, engaging these End Users in vendor and technology discussions, and then pass all that intelligence along so we can also do our own analysis of the data. Because the studies are done in periodic waves, the intelligence is timely and allows us to take proactive steps to address customer and market concerns.”
Mike Paradiso, VP, Global Media and Research Director, Computer Associates
“On a price performance basis I don’t think that there is better information available. While the micro style information that market sizing companies provide is also valuable, it’s more of a look in the rear view mirror. In terms of where the world is heading I think that TIP is an invaluable resource.”
Larry Boucher, President & CEO, Alacritech
“The TIP - Lux Capital Report on Semiconductor Capital Equipment Metrology and Nanotech Tools was quite useful to Veeco throughout our organization – both at the corporate level and among our product development team. It offered excellent third-party feedback and detailed insight that we have not been able to get from other research organizations we have used in the past.”
Deb Wasser, VP, Corporate Communications, IR and Marcom, Veeco Instruments Inc.
“TheInfoPro’s
custom research group delivered exactly what we were looking for. Our
project targeted VARs and resellers, which is different from the traditional
TIP Network of people. However, they applied their standard methodology,
worked with us on the study questions and got us the information we needed.
The team was professional and communicated with us on a weekly basis.
They met our schedule, which enabled us to present the results to our
Executives. I highly recommend the TIP research team and will use them
again for future projects.”
Kevin Blakeman,
President, US, SurfControl, Inc.
“TIP
is a reputable, independent third party that provides end-user and investment
community evaluation of McDATA relative to our competitors and our partners,”
said Mike Gustafson, senior vice president of worldwide marketing, McDATA.
“TIP research enables McDATA to track changes in market dynamics
in real-time, providing qualitative information from respondent narratives
that furthers our knowledge of current and future customers’ needs.
TIP delivers the information we need to better understand our market and
our customers' needs in a timely, well organized manner.”
Mike Gustafson, Former Senior Vice President, Worldwide Marketing,
McDATA. Now CEO of BlueArc.
“Sigaba
chose TheInfoPro in early 2003 to do an independent study on Secure Messaging.
They were chosen because, unlike other firms, they actually do in-depth,
detailed interviews of key individuals from targeted organizations. Rather
than just scratching the surface, TheInfoPro took the time to uncover
the real motivations and issues facing our business today – just
what we wanted. With minimal
input from us, and a 10-minute weekly status call, they conducted the
study in a very professional manner. Even better, they presented their
findings in a Web seminar which received the best audience feedback we
have seen to date. We definitely plan to work with TIP again. It was a
very positive experience.”
“Tripwire
needed a quick reading on several key market issues. TIP was a great find
for us. They provided a highly professional, quality product that met
our needs perfectly. Their approach of interviewing users who are key
decision makers in a broad range of industries and sizes of company was
critical for us. They then succinctly documented their analysis and conclusions
and provided a virtual transcript of the interview commentaries. Also,
TIP worked to our pressed schedule and hit all delivery dates. We were
extremely satisfied.”
Rob Warmack, Tripwire, Inc.
“TheInfoPro
(TIP) presentation at the 2003 Gilder / Forbes Storewidth Conference on
“The Real World of Networked Storage” received very high marks
on our conference content evaluation forms. The information provided by
TIP proved valuable to a diverse set of audience members: investors, venture
capitalists, technology consumers and vendors alike.”
Mary Collins Gorski, past
Chair of Gilder/Forbes Storewidth Conference
Know
what your peers are doing – an editorial from InfoStor.
“... I like the TIP survey for a number of reasons: It’s extensive.
Most surveys are quick fill-in-the-blank questionnaires, but the TIP survey
consisted of interviews lasting an average of 50 minutes per participant…
It’s based on peer-to-peer research. Many of the interviewers were
IT professionals themselves. As such, one assumes they knew how to drill
down and ask the right questions… The survey polled only IT storage
professionals whose primary job function was storage-specific. This is
in contrast to surveys that poll generic “IT executives,”
who may or may not know what’s going on in the storage part of their
IT landscape… In addition to asking many questions about trends
(mostly related to storage networking and management software), the researchers
asked a lot of questions about specific vendors, and the 152 participants
ranked the vendors in a number of categories.”
